App development

The Google Play retailer’s visible refresh

Boris Valusek, Design Lead, Google Play

The Google Play Retailer has over two billion month-to-month lively customers coming to seek out the precise app, recreation, and different digital content material. To enhance the general retailer expertise, we’re excited to roll out a whole visible redesign. Aligning with Materials design language, we’re introducing a number of user-facing updates to ship a cleaner, extra premium retailer that improves app discovery and accessibility for our numerous set of customers.

Google Play store's visual refresh

To make looking sooner and simpler, we’ve launched a brand new navigation bar on the backside of the Play Retailer on cell units and a brand new left navigation on tablets and Chrome OS. There are actually two distinct locations for video games and apps, which helps us higher serve customers the proper of content material. As soon as customers discover the precise app or recreation, the up to date retailer itemizing web page format surfaces richer app data on the high of every web page in addition to a extra distinguished call-to-action button. This makes it simpler for customers to see the vital particulars and decide to put in your app. You’ll additionally discover our new icon system with a uniform form, serving to content material to face out extra over UI. For those who haven’t achieved so already, be certain that to replace your icon following the brand new icon specs as quickly as attainable.

For those who’re in search of greatest practices to make a compelling retailer itemizing web page, we now have a number of assets to assist. To make sure your web page resonates effectively with Android customers, use retailer itemizing experiments to check for one of the best app icon, photographs, video, and descriptions on Google Play. It’s also possible to tailor your advertising and marketing messages to particular consumer teams primarily based on their nation, set up state and even pre-registration by creating customized retailer listings. For much more, strive our free e-learning useful resource, Academy for App Success.

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